# AEO BOB > AEO BOB is a WordPress plugin for Answer Engine Optimization (AEO) — it scores and improves content so it gets cited by ChatGPT, Claude, Perplexity, and other AI assistants while also covering traditional SEO. AEO BOB ships in two tiers: Lite (free) and Pro ($99/yr or $199 lifetime). It uses a Bring Your Own Key (BYOK) model for AI providers (OpenAI, Anthropic, Gemini, Perplexity, Cohere) and provides dual 0–100 scoring for both AEO and SEO. ## Pages - [Home](/): Product overview, demo video, and pricing. - [About](/about): Background on AEO BOB and the team. - [Sales](/sales): Long-form pitch — old SEO vs the AI-first way. - [Compare](/compare): Lite vs Pro comparison matrix. - [Download](/download): Get the free Lite plugin (gated by account). - [AEO Checklist](/aeo-checklist): Free 0–100 AEO scorecard for any URL. - [SEO vs AEO](/seo-vs-aeo): How keyword search evolved into answer engines. - [Guides](/guides): How-to articles for setup and optimization. - [FAQ](/faq): Common questions about AEO BOB and AEO in general. - [Contact](/contact): Reach the team. ## Blog - [Blog index](/blog): Latest posts on AEO, SEO, and AI search. - [Why SEO is changing into AEO](/blog/why-seo-is-dead-aeo-future) - [Optimize WordPress for ChatGPT recommendations](/blog/optimize-wordpress-chatgpt-recommendations) - [LLM browsers (Atlas) and content strategy](/blog/llm-browsers-atlas-content-strategy) - [Write content AI assistants will cite](/blog/write-content-ai-assistants-cite) ## Optional - [Privacy Policy](/privacy) - [Terms of Service](/terms)